EN Podcast #40: Google Penalties: How To Avoid and Recover From Them and the Difference Between Good and Bad Links

Two of Exposure Ninja’s finest chat to Marie Haynes about Google penalties and how to steer clear of them in our 40th podcast episode. Yes, 40 episodes! Check out our huge archive of episodes on iTunes and Stitcher. You’re sure to find plenty of content that suits your digital marketing needs and interests.

Learn how to dodge Google penalties

In this episode, Head Ninja Tim Kitchen and our SEO supremo Nic Tuxford talk with Marie Haynes. Marie’s a true Google penalty expert, so we wanted to chat with her about the Fred update. Along the way, we also got talking about how to avoid and recover from penalties, as well as the difference between good and bad links. We cover how usage metrics can impact your site’s ranking, why the days of Private Blog Networks are numbered, and how to future-proof your SEO.

Google penalties chat and more with expert Marie Haynes

Picking up a Google penalty can be extremely frustrating – especially if you feel all your online activity has been above-board. Google is constantly refining – and often transforming – the criteria that all websites must follow to avoid receiving a penalty. Are there a set of rules to follow? Are the tips you read about six months ago still relevant today?

If you overthink it, it can start to feel like knowing the difference between a good and bad link is impossible to find out. However, it’s a far simpler process than many think. Our own experts, Tim and Nic, know the trends and essentials after helping countless websites run a tight ship. Marie, meanwhile, makes a living out of helping businesses understand, avoid and recover from Google penalties. So, you’re going to learn so much on this topic by giving this podcast episode a listen.

This was a fascinating episode and Marie gives some great advice and opinions on things that aren’t often covered by the mainstream SEO media. So enjoy!

Keep your website above water with a FREE digital marketing review

Getting hurt by Google penalties and can’t understand why? Or is your business penalty-free, but struggling to take that next big step online? Fill out our super-simple form and bag yourself a FREE bespoke digital marketing review and plan from Exposure Ninja. Our expert Marketing Consultants will identify what’s holding your site back and what tactics can be employed to boost visibility and take it to the next level. Then, they’ll cram all that juicy info into a 20-minute video and send it to you – free of charge!


About the Author

Tim is Head Ninja at Exposure Ninja and Europe's bestselling online marketing author.When he's not Ninja-ing he's playing in his band, going to the gym with his wife or fixing the destruction caused by their three fur babies, Ninja, Samurai and Shinobi.