Today we are joined by Robert Glazer, founder of Acceleration Partners. We wanted to get Robert on to talk about affiliate and performance marketing. Some listeners will have affiliate programs in place, many won’t yet, and some of you will be aware of the whole influencer marketing trend, so Robert is here to explain how businesses can tap into these sources of customers and build out an effective performance marketing strategy,
So whether you’re looking to get your own affiliate or performance marketing program established or you want to work with influencers without having to blindly pay out with no hope of a return, this episode should be super useful. It does get pretty in-depth in places and is one of the more advanced shows we’ve done, so get your teeth stuck in and enjoy!
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