EN Podcast #38: Your Must-Know Marketing Numbers, SEO vs PPC & Writing a Book as Lead Generation

Two industry experts join forces in this podcast. Best-selling digital marketing author Tim Kitchen chats with accountancy guru Russell Smith. Checked us out on iTunes or Stitcher yet? There, you’ll find dozens of podcasts, featuring interviews with more industry leaders and marketing heroes.

We’ve brought in an accountant. Before you switch off, he’s not one of those! For one, Russell Smith has been a client of Exposure Ninja for the last couple of years, which immediately makes him awesome. But aside from that, as you’ll hear, Russell Smith is very much the owner of the accountancy business rather than the boring account. He also has a fierce appetite for digital marketing.

In this episode, we discuss the numbers that he runs his business by (accountants are always right here…). We talk about the benefits of SEO vs PPC and we discuss how Russell shamelessly copied our best-selling book strategy and used it to grow his business. Good for him.

Great fun and a great guy. We hope you enjoy the show.

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About the Author

Tim is Head Ninja at Exposure Ninja and Europe's bestselling online marketing author. When he's not Ninja-ing he's playing in his band, going to the gym with his wife or fixing the destruction caused by their three fur babies, Ninja, Samurai and Shinobi.