EN Podcast #36: How CoSchedule Built an Email List of 170,000 in 2 Years Through Blogging

Nathan Ellering breaks down the incredible blogging success story of CoSchedule in this episode of the EN Podcast. Find previous episodes on iTunes and Stitcher. Our archive of podcasts features plenty more tips on how blogging can transform your company!

In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. Nathan shares the framework the CoSchedule team uses to create blogs that draw so many customers and email sign-ups. He explains the “10x vs 10%” mindset they run every decision through to maximise results for every minute spent on marketing and growth. You’ll also discover why it’s their company policy to never correct mistakes in their blog posts!

Blogging tips and tricks from the CoSchedule team

Nathan thinks really logically and approaches his marketing with incredible levels of clarity. That makes this episode is perfect for anyone constantly trying to prioritise and weigh up different marketing options and priorities.

Blogging is a marketing tool that is often seen as too time-consuming or lacking enough potential to focus on. But the strategies and results from Ellering and the CoSchedule team prove that blogging is a seriously powerful tool. Websites and online businesses can use in-house blogs to drive traffic and create a high-conversion customer base. All you need is a little expert guidance. This podcast on blogging gives you that priceless knowledge to get started.

Want some blog experts to help your business?

At Exposure Ninja, we house a team of incredibly talented digital PR writers and bloggers. They specialise in multiple industries and are adaptable to your exact needs. We can carry out blogging work for your site that creates quality content, improves your SEO standing and, crucially, enourages your readers to become customers.

But, that’s just one small part the outstanding services we can provide. Claim your free marketing review today to find out how we can help you.


About the Author

Tim is Head Ninja at Exposure Ninja and Europe's bestselling online marketing author.When he's not Ninja-ing he's playing in his band, going to the gym with his wife or fixing the destruction caused by their three fur babies, Ninja, Samurai and Shinobi.