EN Podcast #30: B2B Lead Generation Tips and How to Run LinkedIn Advertising Profitably

Listen to our B2B and LinkedIn advertising breakdown podcast with Head Ninja Tim and AJ Wilcox on iTunes and Stitcher. Why not check out our archive of previous podcasts while you’re there? From marketing giants, to SME success stories, to our awesome Ninjas, we’ve chatted to them all!

LinkedIn is a high-stakes game. There are high CPCs and often smaller audiences than what you might be used to. Not only that, but the different ad types require you to have a really clear profile of your target customer, a compelling offer and an attention-grabbing approach. Sounds difficult, right? If only you had a bit of guidance from some LinkedIn experts…

Harness the power of LinkedIn advertising

In this episode of the EN Podcast, Tim sits down with AJ Wilcox of B2Linked, one of the world’s foremost experts on LinkedIn advertising. They walk through an approach that B2B companies can use to navigate this often overlooked platform, but which has some serious capabilities. Kick back, open up your Notes app and find out how to not only generate advert clicks, but get more viral visibility to your organic LinkedIn posts, too.

LinkedIn is the hub of B2B interaction. Top businesses across the globe, in every industry, use LinkedIn to get their message out, create partnerships with other businesses and recruit new employees. LinkedIn advertising, therefore, is a tool that can produce epic results for your business. After listening to our Head Ninja talk to AJ Wilcox, you’ll know exactly how to use LinkedIn advertising to benefit your business.

Want to supercharge your lead generation ability?

Apologies, that’s a stupid question. Of course you do! The Exposure Ninja team knows all there is to know about creating high-value links and leads. Fancy working with them? Get a free review of your website and digital marketing. Get a prioritised action plan that you can follow to increase the number of leads and sales your website generates. Go to www.exposureninja.com/review today.

About the Author

Tim is Head Ninja at Exposure Ninja and Europe's bestselling online marketing author.When he's not Ninja-ing he's playing in his band, going to the gym with his wife or fixing the destruction caused by their three fur babies, Ninja, Samurai and Shinobi.