In every market you can imagine, there are businesses that just STAND OUT with a memorable message. But, of course, there are also a tonne that blend into the general swamp. The brands that stand out tend to take the lion’s share of the business, so how can you get your business into this category? In this podcast, we’re talking with Pia Silva from Worst of All Design about how to maximise your brand. Pia picks out the things about your business which you can use to carve yourself a truly memorable brand.
We discuss customer profiling, along with the use of aggression in branding and pricing. Silva breaks down how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding.
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