EN Podcast #25: How To Define, Build and Maximise Your Company’s Brand

You can also listen to this Exposure Ninja podcast on maximising your brand on iTunes and Stitcher!

In every market you can imagine, there are businesses that just STAND OUT with a memorable message. But, of course, there are also a tonne that blend into the general swamp. The brands that stand out tend to take the lion’s share of the business, so how can you get your business into this category? In this podcast, we’re talking with Pia Silva from Worst of All Design about how to maximise your brand. Pia picks out the things about your business which you can use to carve yourself a truly memorable brand.

We discuss customer profiling, along with the use of aggression in branding and pricing. Silva breaks down how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding.

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About the Author

Tim is Head Ninja at Exposure Ninja and Europe's bestselling online marketing author.When he's not Ninja-ing he's playing in his band, going to the gym with his wife or fixing the destruction caused by their three fur babies, Ninja, Samurai and Shinobi.