EN Podcast #18 Being Strategic And Using Personas On Social Media (Plus Behind The Scenes Of An Old-School Google Penalty)


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Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In this episode of the Exposure Ninja Digital Marketing Podcast, we discuss how B2B and B2C companies can use personas on social media to increase the number of conversations they have with their audiences.

 


About the Author

Tim is Head Ninja at Exposure Ninja and Europe's bestselling online marketing author.When he's not Ninja-ing he's playing in his band, going to the gym with his wife or fixing the destruction caused by their three fur babies, Ninja, Samurai and Shinobi.