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Page Titles and Meta Descriptions are short pieces of HTML code found in every web page. They show the title of the web page and its description, similar to the title and blurb on the…

Want to get your website to the top of Google? Pay-Per-Click (PPC) advertising is the quickest way to beat your competitors to that coveted top spot. In this article, we discuss how to get started…

If you’re planning to start running Pay-Per-Click (PPC) advertisements for your business, you’ll need a Google Ads account, which allows you to easily and efficiently manage your campaigns. PPC delivers fast and measurable results that…

If your business is looking to expand its digital marketing strategy, search engine optimisation (SEO) techniques are essential to shine a light on your brand. A strong SEO strategy will naturally drive traffic to your…

Keyword research is the first step to creating an SEO campaign. It’s the bread and butter of digital marketing and should be your number-one priority. If you’re learning about SEO and how to do digital…

As the number of internet users globally continues to grow year on year and consumers spend more time researching and making purchases online, businesses of all sizes are paying greater attention to digital marketing opportunities.…

Disclaimer: the information in this blog should not be considered legal advice. Please seek advice from an appropriate legal professional. What Does GDPR Stand For? What Is GDPR For? What Are the 7 Principles of…

A sitemap is a file that lists all of the pages of a website and how they’re related to each other. Sitemaps can be lists of pages, media or files on a website. Your website…

Backlinks are a measure of trust and authority. Users use them to navigate between pages. Search engines sometimes use them as ranking signals. Backlinks (also known as hyperlinks or links) are one of the basic…

If you’re currently running paid advertising or PPC (Pay-Per-Click) campaigns in Google Ads but not taking advantage of remarketing, you’re missing out on an opportunity to boost brand recognition and dramatically increase conversions. Remarketing allows…

On-page SEO doesn’t need to be complex. It’s just about giving the reader — and search engines — what they want If a reader lands on your page, it’s because both they and their search…

Off-page SEO is a branch of search engine optimisation. It covers things you can do online, but not on your own website, to raise your website’s profile. If you’ve read through our on-page SEO guide…

Building links to your website shouldn’t be black hat; it’s just about generating trust and confidence When creating links to your website, you want to make sure that what you’re doing is moving your website…

Want to see the power of keywords without investing or getting buy-in from a Manager? It’s easy to do some basic keyword research of your own using free tools. On the previous page, we explained…

Google Analytics is a powerful tool, but you’ll need to set it up so that it tracks the goals that are important to your website. When I mention Google Analytics to most business owners, the…

On-page SEO needn’t be stressful. Our SEO guide provides you with all the details about how to do the best on-page SEO. As part of our SEO guide, we have discussed in-length keywords and the…

Long tail keywords are specific keywords that are often three or four words long. Discover how to find and use long tail keywords in our guide. Our SEO guide is here to help you implement…

There’s no such thing as a free backlink. Instead, there are techniques which generate free backlinks. Getting free backlinks for your website doesn’t mean that you won’t pay for links. What it means is that…

Choosing the right keywords for your content is half the battle when it comes to attracting organic traffic to your website. (The other half of the battle is creating killer content!) But don’t be daunted!…

So, you’re dead set on writing a website blog. Awesome! But where do you start? Well, step one is deciding on your blog’s focus. After all, knowing how to write a blog post is one…

Sponsored content is when you pay a publication or website to run an article. It differs from guest posting because money changes hands. It’s a type of native advertising that is designed to look at…

Content marketing is an online marketing strategy used by businesses to reach a bigger, more relevant audience. If it’s successful, it results in more leads and more sales. Sounds good, right? An effective content marketing plan ensures…

If you’re looking for a Blogger Outreach agency, please speak to our outreach coordinators today. Blogger outreach (sometimes called influencer marketing) is when businesses and bloggers combine to create kick-ass promotional content. The business usually…

Every business should have a blog. Regardless of whether you’re a plumber or a digital marketing agency, your blog should be a well-tended part of your website. On this page, we’ll give you an overview…

Guest posts are a crucial cog in the content marketing machine. They can spread the word about your awesome business and build backlinks to your website. When used properly, they can skyrocket your traffic and search engine…

Your content marketing strategy need not be confined to the digital world. Organising real-life, offline events can do wonders for a content marketing campaign. Holding blogger events can increase your online visibility, boost your SEO…

It’s time to get a bit technical. Writing a blog post that’s useful, readable and sufficiently long is only half the battle. The next thing you need to consider is SEO (search engine optimisation). Creating…

Every business, no matter how big or small, needs a content marketing strategy. Being able to shape the public perception of your business is especially important for those only just starting out online. Without a content…

Sending bloggers free stuff isn’t just good for them. Organising reviews and giveaways could be awesome for kickstarting your content marketing campaign. It’s also not as easy as it sounds. Running a review or a…