Shinobi

Shinobi is Exposure Ninja's marketing master. Trained in the fine arts of increasing traffic, leads, and sales for ambitious businesses.

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What Is PPC?

Want to get your website to the top of Google? Pay-Per-Click (PPC) advertising is the quickest way to beat your competitors to that coveted top spot. In this article, we discuss how to get started…

How to Set-up Google Ads Account

If you’re planning to start running Pay-Per-Click (PPC) advertisements for your business, you’ll need a Google Ads account, which allows you to easily and efficiently manage your campaigns. PPC delivers fast and measurable results that…

What Is SEO?

If your business is looking to expand its digital marketing strategy, search engine optimisation (SEO) techniques are essential to shine a light on your brand. A strong SEO strategy will naturally drive traffic to your…

What Is Keyword Research?

Keyword research is the first step to creating an SEO campaign. It’s the bread and butter of digital marketing and should be your number-one priority. If you’re learning about SEO and how to do digital…

What Is Google Analytics?

As the number of internet users globally continues to grow year on year and consumers spend more time researching and making purchases online, businesses of all sizes are paying greater attention to digital marketing opportunities.…

What Is GDPR?

Disclaimer: the information in this blog should not be considered legal advice. Please seek advice from an appropriate legal professional. What Does GDPR Stand For? What Is GDPR For? What Are the 7 Principles of…

What Is a Sitemap?

A sitemap is a file that lists all of the pages of a website and how they’re related to each other. Sitemaps can be lists of pages, media or files on a website. Your website…

What Are Backlinks?

Backlinks are a measure of trust and authority. Users use them to navigate between pages. Search engines sometimes use them as ranking signals. Backlinks (also known as hyperlinks or links) are one of the basic…

How to Set up Google Ads Remarketing

If you’re currently running paid advertising or PPC (Pay-Per-Click) campaigns in Google Ads but not taking advantage of remarketing, you’re missing out on an opportunity to boost brand recognition and dramatically increase conversions. Remarketing allows…

Complete On-page SEO Checklist

On-page SEO doesn’t need to be complex. It’s just about giving the reader — and search engines — what they want If a reader lands on your page, it’s because both they and their search…

How To Do Off-page SEO Right

Off-page SEO is a branch of search engine optimisation. It covers things you can do online, but not on your own website, to raise your website’s profile. If you’ve read through our on-page SEO guide…

How To Set-up Google Analytics

Google Analytics is a powerful tool, but you’ll need to set it up so that it tracks the goals that are important to your website. When I mention Google Analytics to most business owners, the…

How To Do On-page SEO Right

On-page SEO needn’t be stressful. Our SEO guide provides you with all the details about how to do the best on-page SEO. As part of our SEO guide, we have discussed in-length keywords and the…

What Is Sponsored Content?

Sponsored content is when you pay a publication or website to run an article. It differs from guest posting because money changes hands. It’s a type of native advertising that is designed to look at…

What Is Content Marketing?

Content marketing is an online marketing strategy used by businesses to reach a bigger, more relevant audience. If it’s successful, it results in more leads and more sales. Sounds good, right? An effective content marketing plan ensures…

What Is Blogger Outreach?

If you’re looking for a Blogger Outreach agency, please speak to our outreach coordinators today. Blogger outreach (sometimes called influencer marketing) is when businesses and bloggers combine to create kick-ass promotional content. The business usually…

What Is a Blog?

Every business should have a blog. Regardless of whether you’re a plumber or a digital marketing agency, your blog should be a well-tended part of your website. On this page, we’ll give you an overview…

What Are Guest Posts?

Guest posts are a crucial cog in the content marketing machine. They can spread the word about your awesome business and build backlinks to your website. When used properly, they can skyrocket your traffic and search engine…

What Are Blogger Events?

Your content marketing strategy need not be confined to the digital world. Organising real-life, offline events can do wonders for a content marketing campaign. Holding blogger events can increase your online visibility, boost your SEO…
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