To write the best page titles and meta descriptions, you must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not stuff keywords in, and write for people, not robots. These rules are simple and easy to follow, and the result… Continue Reading
About Dale Davies
What is E-A-T? (and Why It’s SO Important for SEO)
TL;DR E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully… Continue Reading
Digital Marketing Round-up w/c 8th October 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. In this week’s Round-up we’ve learned: 🎂 Google made further algorithm changes on its birthday ➕ Google finally put Google+ to bed 📷 WebP file format is shortly coming to Edge and Firefox 🔣 How to do local link building using Python… Continue Reading
Digital Marketing Round-up w/c 17th September 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. Little late on the delivery of the second round-up of September as our researcher and writer — that’s me — had a short holiday. But fear not, as all of the important developments in SEO and the world of Digital Marketing can… Continue Reading
How To Extract Your Website’s URLs from Archive.org (Wayback Machine)
There are occasions where a client may come to you following a CMS or domain migration which has resulted in a ranking or traffic loss. This can be a difficult situation to remedy when you are unable to find any previous sitemap.xml files or older Screaming Frog crawls. If some… Continue Reading
Digital Marketing Round-up w/c September 3rd 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. Since our last round-up, we’ve experienced a very turbulent period in the SEO community following a disturbance in Google’s algorithm, which has been christened the Medic Update. In between our last round-up and today, we’ve also decided to make our digital marketing… Continue Reading
💊 What Is the Medic Algorithm Update? (Checklist At End of Post!)
What Was the Medic Algorithm Update? Panda. Penguin. Fred. And now, ‘Medic’. What’s with all the weird algorithm update names? More importantly, what was the Medic update, which happened around August 1st 2018, all about? “Traffic Is Down 50%!” It only takes a few hours of unusual ranking and traffic… Continue Reading
Digital Marketing Round-up w/c July 30th 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. Over the past week, the Marketing Ninjas at the Exposure Ninja dojo have been working flat out on our End of Month Reports for our clients, but we’ve still left plenty of time for learning and reading more about how to be… Continue Reading
Digital Marketing Round-up w/c July 23rd 2018
Welcome to another Exposure Ninja Digital Marketing Round-up. As we approach August, we take a look at the interesting pieces of content that have popped up around the web over the past week. In this week’s Round-up we’ve learned: Google is making finding a job easier to do in the… Continue Reading
Digital Marketing Round-up w/c July 16th 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. As we pass the halfway point of the month, we’ve discovered a host of tips, tricks and new tools to help you further smash your digital marketing campaigns. In this week’s Round-up we’ve learned: How to secure brand backlinks when they’re mysteriously… Continue Reading
