Q: ❔ What Is SEO?

The acronym SEO stands for Search Engine Optimisation . SEO is the process of improving a website’s content, so it is more visible to search engines like Google. The practice is common for each of the major search engines, including Bing, Yandex, and Baidu. This process involves the improvement — or “optimisation” — of a page’s headings, text copy, images, page title and meta description. It also optimises links to internal and external web pages. In previous years, SEO improvements to a page were focused on cramming repeat keyword use into the page’s text and dramatically increasing backlinks to a website in the hundreds and thousands. Today, at Exposure Ninja , we focus on putting the customer first. We create authoritative content that provides the best possible answer to the questions our client’s customers are asking. We also make sure content is easily accessible for both desktop and mobile users, helping to steer the website’s design towards a usability-first focus. This focus has the dual benefit of making web pages better at converting users and faster to load. The results of well-practised search engine optimisation services will be a website ranking at the top of Google — and an increase in organic traffic and generated leads or sales.

Question 1

❔ What Is SEO?

Accepted Answer

The acronym SEO stands for Search Engine Optimisation. SEO is the process of improving a website’s content, so it is more visible to search engines like Google. The practice is common for each of the major search engines, including Bing, Yandex, and Baidu. This process involves the improvement — or “optimisation” — of a page’s headings, text copy, images, page title and meta description. It also optimises links to internal and external web pages.

In previous years, SEO improvements to a page were focused on cramming repeat keyword use into the page’s text and dramatically increasing backlinks to a website in the hundreds and thousands.

Today, at Exposure Ninja, we focus on putting the customer first. We create authoritative content that provides the best possible answer to the questions our client’s customers are asking. We also make sure content is easily accessible for both desktop and mobile users, helping to steer the website’s design towards a usability-first focus. This focus has the dual benefit of making web pages better at converting users and faster to load.

The results of well-practised search engine optimisation services will be a website ranking at the top of Google — and an increase in organic traffic and generated leads or sales.

Question 2

? What Are the Benefits of SEO?

Accepted Answer

SEO services are beneficial to all businesses, regardless of size.

Entrepreneurs and startups promoting their brand-new business can benefit from SEO by focusing on creating great informational content about subjects related to their business idea. For new software startups, this may be informational content that includes some of the possible solutions to their target audience’s most common dilemmas.

Local area businesses, such as dentists, plumbers, lawyers, and accountants, can use Local SEO to increase the visibility of their website within Google. By increasing their visibility in this way, people in their coverage area will see their brand at the top of the search results — and ahead of their competitor’s websites.

Medium-sized businesses and Enterprise-level businesses benefit from a combination of SEO and Content Marketing to improve the visibility of their brand. New or improved content allows potential customers to follow the brand’s sales funnel more easily. By using SEO and Content Marketing to increase visibility, customers can progress from Awareness to Interest, onto Desire and then to a final Action or purchase, so increasing lead generation or sales.

Online shops and stores can improve their website’s ranking in Google and so increase their organic traffic by using specialised eCommerce SEO. eCommerce SEO works with the additional complications presented by eCommerce Content Marketing Systems (CMSs) and the more competitive nature of the online shopping vertical.

Each discipline and speciality within SEO — from Local SEO to eCommerce SEO — requires a deep level of expertise and experience per client industry worked in. The ability to evolve and adapt to work in new and emerging enterprises is also essential.

All types of Search Engine Optimisation (SEO) should result in increased ranking in Google. They should also increase organic traffic (which is cheaper than search ads), and lead to more earned conversions. Conversions also improve with our expert focus on Conversion Rate Optimisation — the process of enhancing pages to convert a higher percentage of visitors.

You can find more details about our industry-specific SEO services beneath:

Question 3

? What’s Involved in Search Engine Optimisation?

Accepted Answer

Optimising a website to improve its ranking within Google’s search pages requires a long-term strategy. This strategy is built soundly on extensive research, followed by page and content improvements. It also involves the creation of new content to cover any gaps in the buyer’s journey and the development of strong off-site ranking signals — like topically-relevant backlinks from related domains.

Our Search Engine Optimisation service includes:

SEO Auditing
Keyword Research
Page Optimisation
Content Creation
Backlink Analysis
Link Building
Analytics Set-up and Auditing
Competitor Research

Dale Davies

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