What to Do if Your Google Ranking Drops
Your website’s traffic has tanked. You check your analytics, and your organic search has plummeted overnight. You check Google, and your website doesn’t appear at the top anymore — hang on, no, it’s not even…
Dale Davies is the Head of Marketing for Exposure Ninja. Dale's job is to promote our brilliant team and earn leads, leads, leads.
After spending ten years in retail management for some of the UK’s biggest companies, Dale joined the wonderful world of digital marketing.
For over five years he has been specialising in SEO and content marketing, with a particular focus on data analysis, technical SEO and process optimisation. Two years of that time was spent improving the capability of the SEO department, as Exposure Ninja’s Head of SEO.
Articles by Author
Exposure Ninja Announces New Digital Marketing Mentoring Programme
Digital marketing agency, Exposure Ninja, is delighted to announce the creation of the Exposure Ninja Digital Marketing Mentoring Programme. Starting and running annually from the summer of 2021, the newly created mentoring programme is designed…
#177: How To Spy on Your Competitor’s Lead Generation Process
Learn how to spy on your competitor’s lead generation process and “steal” the best bits to increase your own website’s leads and sales
#176: How To Steal Your Competitor’s Website Sales Techniques
Learn how to spy on your competitors’ eCommerce stores and “steal” their sales tactics for your own website
#175: How To Write Compelling Website Copy That Sells
Learn how to do effective copywriting for your website that increases your business’ leads, sales, and revenue
#174: How To Create Landing Pages That Convert at 43%
Learn how to use the CLOSER framework we use to create high-converting landing pages that earn leads for your business
#173: How to Get to the Top of Google in 2021
Find out how to rank first in Google’s search results by following these simple “hacks” to improve your website’s SEO
#172: How Long PPC Takes To Earn Results and a Positive ROI
Find out how quickly Pay-per-Click Advertising takes to work and deliver the traffic, leads, and sales you need with a positive ROI
#171: The Best SEO Tools Your Business Needs
We look at each of the best SEO tools and test them to find the best one for you and your marketing campaign
#170: 6 Ways to Increase Your eCommerce Store’s Sales
eCommerce sites with 100s of sales miss some of these. Find out how you can increase your eCommerce store’s sales using these simple tips
#169: How To Create a Winning Marketing Strategy in 5 Steps
Learn how to create a strategy which achieves your business’ financial goals with ease by following this simple 5-step strategy creation process
#168: Black Friday Marketing Tips ANY Business Can Use
Find out how your business can use Black Friday and Cyber Monday to promote your business and increase your sales or leads
#167: How To Build a Million Dollar Brand Using Amazon Marketing
Bizzy Coffee uses Amazon Marketing for CHEAP customer acquisition. Hear why Amazon Ads and Amazon SEO should be in your marketing strategy
#166: How These 3 Shopify Stores Are Making $10+ Million a Year
Learn the marketing secrets of three $10+ Million Shopify stores that you can apply to your business’ marketing strategy too
#165: 6 MORE Tips & Tricks for Increasing Your Organic Traffic
Learn more ways to increase your website’s organic traffic using six more easy-to-follow tips, suggested by our best SEO consultants.
#164: 6 Tips & Tricks for Increasing Your Organic Traffic
Learn how to increase your website’s organic traffic using these easy-to-follow tips, suggested by our team of SEO experts
#163: How To Hire the Ultimate Digital Marketing Manager
Find out which qualities and skills the ultimate marketing manager needs to have to promote your business and earn you more sales
How To Increase Your Website’s Leads
Websites aren’t cheap to create, yet, when 59% of the world’s population use the internet on a daily basis (as of Q1 2020); if you’re a business trying to be successful then you need to…
Exposure Ninja’s Response to the Covid-19 Crisis
Every day the Covid-19 crisis multiplies and worsens across the world and millions of people are affected by the spread of the virus. The way of life in many countries has drastically changed, almost overnight,…
How To Write Page Titles and Meta Descriptions for SEO
To write the best page titles and meta descriptions, you must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not stuff keywords in, and write…
What is E-A-T? (and Why It’s SO Important for SEO)
TL;DR E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine…
Digital Marketing Round-up w/c 8th October 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. In this week’s Round-up we’ve learned: ? Google made further algorithm changes on its birthday ➕ Google finally put Google+ to bed ? WebP file format is…
Digital Marketing Round-up w/c 17th September 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. Little late on the delivery of the second round-up of September as our researcher and writer — that’s me — had a short holiday. But fear not,…
How To Extract Your Website’s URLs from Archive.org (Wayback Machine)
There are occasions where a client may come to you following a CMS or domain migration which has resulted in a ranking or traffic loss. This can be a difficult situation to remedy when you…
Digital Marketing Round-up w/c September 3rd 2018
Since our last round-up, we’ve experienced a very turbulent period in the SEO community following a disturbance in Google’s algorithm, which has been christened the Medic Update. In between our last round-up and today, we’ve…
What Is the Medic Algorithm Update? (Checklist At End of Post!)
What Was the Medic Algorithm Update? Panda. Penguin. Fred. And now, ‘Medic’. What’s with all the weird algorithm update names? More importantly, what was the Medic update, which happened around August 1st 2018, all about?…
Digital Marketing Round-up w/c July 30th 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. Over the past week, the Marketing Ninjas at the Exposure Ninja dojo have been working flat out on our End of Month Reports for our clients, but…
Digital Marketing Round-up w/c July 23rd 2018
Welcome to another Exposure Ninja Digital Marketing Round-up. As we approach August, we take a look at the interesting pieces of content that have popped up around the web over the past week. In this…
Digital Marketing Round-up w/c July 16th 2018
Welcome to another Exposure Ninja Digital Marketing Roundup. As we pass the halfway point of the month, we’ve discovered a host of tips, tricks and new tools to help you further smash your digital marketing…
Digital Marketing Round-up w/c July 9th 2018
Welcome to another Exposure Ninja Digital Marketing Round-up. In this second week of July, we’ve discovered a number of important items of news and knowledge-increasing articles from across the web. In this week’s Round-up we’ve…
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