Dale Davies - Digital Strategy Manager

Every day the Covid-19 crisis multiplies and worsens across the world and millions of people are affected by the spread of the virus. The way of life in many countries has drastically changed, almost overnight, with the entire global economy coming to an absolute standstill and steady decline. Many people... Continue Reading

To write the best page titles and meta descriptions, you must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not stuff keywords in, and write for people, not robots. These rules are simple and easy to follow, and the result… Continue Reading

TL;DR E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to give its customers (search engine users) the best experience possible, so it only wants to promote websites that it fully… Continue Reading

Welcome to another Exposure Ninja Digital Marketing Roundup. In this week’s Round-up we’ve learned: 🎂 Google made further algorithm changes on its birthday ➕ Google finally put Google+ to bed 📷 WebP file format is shortly coming to Edge and Firefox 🔣 How to do local link building using Python… Continue Reading

Welcome to another Exposure Ninja Digital Marketing Roundup. Little late on the delivery of the second round-up of September as our researcher and writer — that’s me — had a short holiday. But fear not, as all of the important developments in SEO and the world of Digital Marketing can… Continue Reading

There are occasions where a client may come to you following a CMS or domain migration which has resulted in a ranking or traffic loss. This can be a difficult situation to remedy when you are unable to find any previous sitemap.xml files or older Screaming Frog crawls. If some… Continue Reading

What Was the Medic Algorithm Update? Panda. Penguin. Fred. And now, ‘Medic’. What’s with all the weird algorithm update names? More importantly, what was the Medic update, which happened around August 1st 2018, all about? “Traffic Is Down 50%!” It only takes a few hours of unusual ranking and traffic… Continue Reading