Bethany Spence

Bethany Spence

Bethany Spence is a Content Marketing Specialist at Exposure Ninja. Her background in events management lends to her creative genius, with her work with both B2B and B2C clients in a range of sectors seeing her constantly bring unique ideas to the table.

Bethany uses her skills to implement marketing strategies that work, and her network of business contacts is second to none.

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84 Tools Every Marketing Manager Needs

We’ve already shared our favourite project management tools earlier in this course. To recap, as a company, we use Teamwork*, but it’s worth vetting these other solutions on offer: Asana Trello CoSchedule Monday.com Basecamp As…

What Is a Digital Marketing Strategy?

You’ve likely heard the phrase “digital marketing strategy” surface in plenty of conversations and will have certainly read about the concept a few times during this training. The popularity of this phrase is no coincidence…

How to Create an SEO Strategy

Having an SEO strategy is a no-brainer for digital marketers who know every piece of online content is destined to be sorted and valued by an algorithm. SEO or Search Engine Optimisation is the practice…

How to Create a Content Marketing Strategy

As we alluded to in our previous page on creating a complete marketing strategy, there are sub-strategies in marketing that require their own brainstorming sessions and tailored plans. Content marketing is one of them. And…

Writing Skills You Need to Have in Marketing

Why Writing Skills Are Important in Marketing Much of marketing communication is text. Think blogs, straplines, knowledge bases, press releases and whitepapers, for example. We may come across the odd visual-only masterpiece, but this doesn’t…

Planning Skills You Need to Have in Marketing

Planning, Strategising and Organising. Why Bother? Most people believe successful marketing is down to having a masterplan. For example, hugely successful email campaigns are the result of painstaking brainstorm sessions about which subject line works…

How to Do Market Research

The thought of market research can be overwhelming. What’s the use in collecting reams of data and compiling them into reports? Isn’t research a specialist subject? Don’t I already know enough? Despite your objections to…

How to Do Customer Research

Customer research is never complete. Whether you think you know your customers well or not, you can never tick customer research off your to-do list. Customer’s expectations, needs and habits are always adapting. Needless to…

How to Do Competitor Research

There’s a difference between being nosey and strategically spying. Competitor research is the latter. Sometimes coined as competitor analysis, this form of research is a strategic tactic that helps to keep your brand competitive. It’s…

How to Choose Marketing Goals and KPIs

Curiosity Killed the Cat, Creativity Killed the Campaign Marketing’s element of creativity makes choosing measurable goals and KPIs tricky. Nobody would assign a quantifiable measure to the effectiveness of Banksy or Monet. So why should…

How to Increase Your Website’s Traffic

Without a steady flow of website traffic, all of your other marketing efforts won’t count. Any fancy landing pages, well-lit product shots and compelling website copy will all go to waste. Essentially, all of your…

What Is a Sales Funnel?

What Is a Sales Funnel? Plus, Should We Really Call It That? “Sales funnel” is an analogy for the journey prospects take to become leads. People describe this process as a funnel — namely, E.…

What Is Outbound Marketing?

How to Make the First Move with Outbound Marketing Outbound marketing’s persona is confident, bubbly and straight-talking. This marketing term describes any scenario where a brand makes the first move by attempting to break the…

What Is Inbound Marketing?

How to Be a Gentle Giant in Marketing Inbound marketing is a less aggressive way to attract customers. If it had one, its mascot would be something broad but unassuming like The BFG. Inbound marketings’…

What Is Brand Positioning?

Brand positioning is as exactly as its name suggests – identifying your brand’s position to other competitive brands. This term usually describes the actual act of positioning — for example, devising a marketing campaign that…
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