Project Manager and Marketing Consultant
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Ali had an interesting journey to digital marketing. She began with a foundation degree in Art and Design, where she focused on projects around the human psyche. This lead to a Psychology BSc from Southampton University. Ali was then chosen by the university for an internship in market research, where she worked for clients such as John Lewis. This is when she became fascinated with websites and user experience.
Ali completed her Professional Certificate in Marketing and soon joined a very established business. Not one to do things by halves, she changed everything in just 3 months; writing and re-launching their whole marketing strategy! This massive project included an entire refresh of a leading ecommerce website, and the excellent results led to Ali becoming Strategy and Marketing Manager.
Having helped one business grow, it was time for her to help lots more, so Ali joined the Ninja Family as a Marketing Consultant and Project Manager.